At first blush, the idea of listing your St. Cloud house during today’s emergency conditions would seem impractical—but it turns out to be entirely doable. There are even some plusses.

Some sellers apparently agreed. Last week’s Forbes magazine offered an interesting view from one area where home sales rose significantly in March. A local agent there realized a human dimension that seemed to be affecting clients during this period. As people spent more time at home than ever, they were also appreciating how important having the right home base really was. As the agent observed, “I can’t think of a time when people around the world have depended on their homes more completely than they do right now.”

One usual concern that might disappear has to do with the “Days on Market” number. The DOM listing figure is commonly regarded as a negative. Even if current conditions result in fewer prospects appearing, the resulting greater DOM would usually signify a property that’s less appealing. In normal times, it’s easy for buyers to imagine that the seller might be growing impatient (and perhaps willing to settle for a low-ball offer).

In the current situation, though, the negative power of DOM is likely to lose its punch. If July’s buyers see a “90 Days on Market” attached to an otherwise appealing listing, they’re unlikely to assume a problem with the property. The overriding problem was certainly COVID-19! For St. Cloud homes that were listed during the pandemic, the DOM number might as well have an * by it

There is also a high likelihood that potential buyers with extra time on their hands will be spending more time browsing through the St. Cloud listings. As people prepare for the resumption of business as summer approaches, having your property’s virtual tour online during this period is the best way to capture their interest—for immediate follow-up, or for later, when restrictions ease.

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