Who Has the Upper Hand in Today's Housing Market?Ask around and almost every homebuyer out there wants to know if there’s a way to get a better deal. And just about every seller wants to know
Dated: August 10 2022
Views: 193
It's been a while since we've read headlines like CNBC's "Home sellers are lowering their prices
at the fastest clip since 2019." Seller's market conditions have made "bidding wars" a more common
topic—and for the most part, there remains a seller-friendly, below-average supply of homes for sale
throughout the nation. Still, reports that the upward movement of sale prices has begun to flatten are
increasingly evident.
For local homeowners who are thinking of selling their St. Cloud homes, the topic of just what is a
fair price to set is the question of the hour. One approach is to look back to less seller-friendly eras to
revisit the guidance being offered at that time.
Back then, Inman News was offering tips to buyers with articles like "Solving the Mystery of Fair
Market Value." The best way to determine FMV—"the holy grail of real estate mysteries"— for any home
meant scouring the landscape for the lowest legitimate offer that had been tendered for truly comparable
properties. It wouldn't necessarily be the listing price (although it might be). Ideally, it would be the
publicly available recent sale prices paid for three such comparable homes. But additionally, "the listing
prices of homes that have not been sold can be informative."
In the same timeframe, Houselogic went all-in on that detail with "6 Reasons to Reduce Your
Home Price." Absent the safety zone of seller's market conditions, they offered homeowners half a dozen
signs that it might be best to lower their original asking prices. The six were not subtle: "no lookers," "lots
of lookers but no offers," "no offers despite similar homes having been sold," etc.
Number 6 was the reddest of red flags: "new listings have been added"—but at lower prices.
The notion that homeowners now thinking about selling their own St. Cloud homes should
entertain the possibility of lowering an asking price before they've even established one might seem to be
unduly pessimistic—but that could be a pessimistic way to look at it. Real estate journalist Meera Pal
recently observed a verity that often holds true in buyers' and sellers' markets (and everything in
between): "Even though it is counterintuitive, pricing your home slightly under market value can
sometimes land you the highest sale price."
The "price low, sell high" strategy isn't universally the best pricing solution—every property is
different. Arriving at that calls for an experienced Realtor®'s research and expertise—and I would be
delighted to offer mine! Call anytime.

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About Noel Johnson, Broker/Owner – Premier Real Estate ServicesWith more than 33 years of real estate experience, Noel Johnson is one of Central Minnesota’s most accomplished REALTORS®....
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