Who Has the Upper Hand in Today's Housing Market?Ask around and almost every homebuyer out there wants to know if there’s a way to get a better deal. And just about every seller wants to know
Dated: April 7 2023
Views: 183
The internet’s influence on every facet of daily life is so pronounced that it’s hard to even imagine what would happen if it were to suddenly disappear—making it all the more incredible to realize that just a few decades ago, it had barely made a mark on the American landscape. One of its key elements in the retail world is Amazon.com,
The company debuted in 1994, and already by 2012 the term “Amazon Effect” had been coined. It referred to the undeniable disruptive effect on the retail industry—both in the marketplace and in its supply chain. It’s worth thinking about in connection with St. Cloud real estate because of the effect the company has had on the way buyers and sellers think about their choice of where they decide to live.
House hunters generally start out with their main focus set on the traditional St. Cloud real estate factors: —the size, style, and price they will be in the market for. But place is a basic element, too—not just the region, but right down to the neighborhood. “Location, location, location” is a watchword in residential as well as commercial real estate.
It is there that an Amazon Effect is most apparent. Deliveries dropped from the heavens by drone may not be a reality yet, but the phenomenon of cartons bearing Amazon logos being delivered daily throughout St. Cloud neighborhoods is now commonplace. Today, the feature that made Amazon Prime membership so popular—free delivery—might be a candidate for the deciding factor in choosing one St. Cloud property over another. Free delivery has demoted proximity to desirable shopping outlets from its 20th-century prominence into something like an afterthought.
Amazon’s founder, Jeff Bezos, named his company after the greatest river in the world because he intended it to be a comparable behemoth in the goods-delivery industry. Mr. Bezos has never been accused of undue modesty—and the fact that his enterprise is having a measurable impact on even the real estate decisions St. Cloud house hunters make is evidence that is well deserved.
For St. Cloud house-hunters, Amazon Prime delivery isn’t the only cost-free feature available today. When you choose me to help locate and land your St. Cloud home, my commission is paid by the seller!

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About Noel Johnson, Broker/Owner – Premier Real Estate ServicesWith more than 33 years of real estate experience, Noel Johnson is one of Central Minnesota’s most accomplished REALTORS®....
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